Tag
Cannes Lions
LinkedIn is testing topic-based suggested feeds at Cannes. B2B social teams should pay attention now.
LinkedIn is piloting a new suggested feeds feature with Cannes Lions attendees this week, surfacing posts by topic rather than by network. Backed by a March 2026 LLM algorithm rebuild, it's the most significant organic reach shift on the platform this year, and the implications for B2B social strategy are immediate.
Pinterest's 'Less URL, More IRL' Manifestival is the sharpest platform positioning play at Cannes 2026
While every other tech company at Cannes Lions is pitching AI tools and attention metrics, Pinterest has built a phones-down, hands-on beach activation that does something far more strategically interesting: it turns the platform's core product tension into a live brand argument. Here's what the mechanism actually is, and why brands should steal it.
Cannes Lions 2026 tells the industry: showing your AI workings is now compulsory
The festival has introduced AI Craft subcategories across its craft-led Lions that require entries to prove AI genuinely changed the outcome, not just that it was used. For social teams making the internal case for AI-assisted content, Cannes just handed them the language to do it.
TikTok's Symphony Agent lands at Cannes: what social ad teams need to decide right now
TikTok has announced Symphony Agent at Cannes Lions 2026: an AI tool that builds TikTok ads alongside advertisers through a chat-led process, turns prompts into video, matches creators to campaigns, and sits across three of the platform's core ad products. It's TikTok's most ambitious attempt yet to fold AI into the whole campaign pipeline, and it forces a real question for every ad team: how much of the creative process do you hand over?
Cannes Lions 2026: the sessions to see if you work in social media marketing
Cannes Lions runs 22-26 June 2026 with 150+ hours of content and around 500 speakers. If your job touches social, content, community or the creator economy, these are the talks, stages and beach takeovers worth your time.