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June 23, 2026
•5 min read
Cannes Lions 2026 tells the industry: showing your AI workings is now compulsory
The festival has introduced AI Craft subcategories across its craft-led Lions that require entries to prove AI genuinely changed the outcome, not just that it was used. For social teams making the internal case for AI-assisted content, Cannes just handed them the language to do it.
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