Tag
creator-retention
2 stories
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October 21, 2026
•5 min read
Twitch's Pokémon badge evolution system turns subscriptions into a three-month retention play
The platform's latest loyalty mechanic requires daily watch time and subscription purchases across a 16-week window, shifting badges from instant gratification to sustained commitment.
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October 19, 2026
•5 min read
One-off brand deals still dominate influencer marketing despite industry's long-term partnership talk
New US data shows 69% of Instagram, 72% of TikTok and 49% of YouTube collaborations remain single-activation despite marketers insisting they want retention. The gap between what brands say and how they structure budgets reveals where influencer marketing is actually failing.
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