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    Twitch's Pokémon badge evolution system turns subscriptions into a three-month retention play
    October 21, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Twitch's Pokémon badge evolution system turns subscriptions into a three-month retention play

    The platform's latest loyalty mechanic requires daily watch time and subscription purchases across a 16-week window, shifting badges from instant gratification to sustained commitment.

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    TikTok Pro Events turns the FIFA World Cup into a shopping channel with Stars and merchandise drops
    July 18, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok Pro Events turns the FIFA World Cup into a shopping channel with Stars and merchandise drops

    TikTok's standalone event app debuts with collectible cards, live rewards, and in-app merchandise redemption. If it works at the World Cup, every major cultural moment becomes a monetised TikTok spin-off.

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