Tag
gamification
1 story
All features →
July 18, 2026
•5 min read
TikTok Pro Events turns the FIFA World Cup into a shopping channel with Stars and merchandise drops
TikTok's standalone event app debuts with collectible cards, live rewards, and in-app merchandise redemption. If it works at the World Cup, every major cultural moment becomes a monetised TikTok spin-off.
Read full article