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fifa-world-cup
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July 29, 2026
•5 min read
YouTube's $11 billion quarter shows why advertisers are choosing creators over cable
Alphabet's Q2 results reveal YouTube ad revenue climbed 13% to $11.06 billion, propelled by 1.7 billion World Cup viewers and a structural shift that now positions the platform as traditional media's direct competitor for living room advertising spend.
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July 18, 2026
•5 min read
TikTok Pro Events turns the FIFA World Cup into a shopping channel with Stars and merchandise drops
TikTok's standalone event app debuts with collectible cards, live rewards, and in-app merchandise redemption. If it works at the World Cup, every major cultural moment becomes a monetised TikTok spin-off.
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