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email-marketing
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October 9, 2026
•5 min read
Substack turns sponsorships into subscription subsidies as newsletter market hits $2.4bn
Three new formats let brands fund reader access instead of buying banner space. The shift challenges how social marketers value creator partnerships when the pitch is trust, not traffic.
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August 3, 2026
•5 min read
Substack hits 100,000 paid publications as creators use it as the loyalty layer above social
The platform doubled monetised publications in under a year, with creators treating it as the owned-audience hub fed by TikTok, LinkedIn and YouTube discovery, not a replacement for algorithmic reach.
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