Skip to main content

    Tag

    email-marketing

    3 stories
    All features →
    How to connect social media, email and marketing automation
    Social Media Marketing
    email-marketing
    automation
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    How to connect social media, email and marketing automation

    Connect systems around a useful customer journey. Define contact ownership, permission, measurement and failure handling before adding integrations.

    Read full article
    Substack turns sponsorships into subscription subsidies as newsletter market hits $2.4bn
    Social Media Marketing
    kantar-measurement
    email-marketing
    October 9, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Substack turns sponsorships into subscription subsidies as newsletter market hits $2.4bn

    Three new formats let brands fund reader access instead of buying banner space. The shift challenges how social marketers value creator partnerships when the pitch is trust, not traffic.

    Read full article
    Substack hits 100,000 paid publications as creators use it as the loyalty layer above social
    LinkedIn
    TikTok
    multi-platform-strategy
    August 3, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Substack hits 100,000 paid publications as creators use it as the loyalty layer above social

    The platform doubled monetised publications in under a year, with creators treating it as the owned-audience hub fed by TikTok, LinkedIn and YouTube discovery, not a replacement for algorithmic reach.

    Read full article