Skip to main content

    Tag

    automation

    YouTube's 50MB playlist image limit removes the last technical barrier between brands and programmatic content organisation
    October 21, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube's 50MB playlist image limit removes the last technical barrier between brands and programmatic content organisation

    The YouTube Data API now accepts playlist thumbnails up to 50MB, a 25x increase that mirrors September's video thumbnail update and closes the gap between what the platform interface supports and what scheduling tools can automate.

    Read full article
    WhatsApp's scheduled messages arrive seven years after Telegram, closing the automation gap brands were filling with workarounds
    October 19, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    WhatsApp's scheduled messages arrive seven years after Telegram, closing the automation gap brands were filling with workarounds

    WhatsApp is rolling out native message scheduling to Android beta users, matching a feature Telegram launched in 2019. For brands already stretched across time zones and API templates, it signals the end of shortcuts and the start of a long-overdue automation layer.

    Read full article
    How to roll out a new marketing tool and prove its value
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    How to roll out a new marketing tool and prove its value

    Use a staged rollout with a baseline, accountable owners and clear review points. A signed contract is the start of the work, not evidence that the tool has delivered.

    Read full article
    How to connect social media, email and marketing automation
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    How to connect social media, email and marketing automation

    Connect systems around a useful customer journey. Define contact ownership, permission, measurement and failure handling before adding integrations.

    Read full article
    LinkedIn ramps up fight against AI slop as EU user growth stalls
    September 2, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn ramps up fight against AI slop as EU user growth stalls

    The platform is blocking billions of automation attempts while its latest transparency reports show active user numbers in the EU have flatlined, exposing the tension between growth ambitions and content quality.

    Read full article
    Why social media teams are replacing device farms with cloud phones
    July 23, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Why social media teams are replacing device farms with cloud phones

    GeeLark and its competitors are betting that mobile-first platforms require mobile-native infrastructure. The shift from browsers to cloud-based Android environments signals a deeper tension in how social marketers operate at scale.

    Read full article
    Meta's AI Business Agent is now live globally: what it means for social media teams
    July 14, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Meta's AI Business Agent is now live globally: what it means for social media teams

    Meta rolled out its AI Business Agent to over a million brands on WhatsApp and Instagram DMs in June. The move pushes messaging apps into full commerce and automated support territory, but social media professionals need to understand where it actually works and where it stops.

    Read full article
    Reddit's AI crackdown forces brands to abandon bulk marketing accounts
    July 9, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Reddit's AI crackdown forces brands to abandon bulk marketing accounts

    The platform's upgraded detection system, rolled out on 6 July, is blocking 23 million spam views daily and identifying coordinated account behaviour at scale, ending the era of volume-led Reddit tactics.

    Read full article