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    How to roll out a new marketing tool and prove its value
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    How to roll out a new marketing tool and prove its value

    Use a staged rollout with a baseline, accountable owners and clear review points. A signed contract is the start of the work, not evidence that the tool has delivered.

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    How to connect social media, email and marketing automation
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    How to connect social media, email and marketing automation

    Connect systems around a useful customer journey. Define contact ownership, permission, measurement and failure handling before adding integrations.

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    LinkedIn ramps up fight against AI slop as EU user growth stalls
    September 2, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn ramps up fight against AI slop as EU user growth stalls

    The platform is blocking billions of automation attempts while its latest transparency reports show active user numbers in the EU have flatlined, exposing the tension between growth ambitions and content quality.

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    Why social media teams are replacing device farms with cloud phones
    July 23, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Why social media teams are replacing device farms with cloud phones

    GeeLark and its competitors are betting that mobile-first platforms require mobile-native infrastructure. The shift from browsers to cloud-based Android environments signals a deeper tension in how social marketers operate at scale.

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    Meta's AI Business Agent is now live globally: what it means for social media teams
    July 14, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Meta's AI Business Agent is now live globally: what it means for social media teams

    Meta rolled out its AI Business Agent to over a million brands on WhatsApp and Instagram DMs in June. The move pushes messaging apps into full commerce and automated support territory, but social media professionals need to understand where it actually works and where it stops.

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    Reddit's AI crackdown forces brands to abandon bulk marketing accounts
    July 9, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Reddit's AI crackdown forces brands to abandon bulk marketing accounts

    The platform's upgraded detection system, rolled out on 6 July, is blocking 23 million spam views daily and identifying coordinated account behaviour at scale, ending the era of volume-led Reddit tactics.

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