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    LinkedIn expands B2B ad tracking with SHA256 IP matching and predictive audience IDs
    LinkedIn
    server-side-tracking
    api
    July 27, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn expands B2B ad tracking with SHA256 IP matching and predictive audience IDs

    Mid-July API updates introduce hashed IP address matching for Conversions API and read-only predictive audience identifiers, as LinkedIn builds server-side infrastructure to bypass browser-based attribution loss.

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