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    budget-allocation

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    How to get management buy-in for your marketing tech stack
    budget-allocation
    business-tools
    Social Media Tech Stack
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    How to get management buy-in for your marketing tech stack

    Make the decision easy to assess: show the operational problem, compare options, model the full cost and propose a controlled pilot with clear success conditions.

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    What does a social media tech stack really cost
    budget-allocation
    business-tools
    Social Media Tech Stack
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    What does a social media tech stack really cost

    The headline subscription is only the starting point. Build a budget around your users, accounts, activity and the work needed to keep the stack running.

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    How to audit your social media tech stack
    Social Media Management
    budget-allocation
    Social Media Tech Stack
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    How to audit your social media tech stack

    Before buying another tool, find out what your team already pays for, what it actually uses and where the work gets stuck.

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    Unilever puts half its €8bn marketing budget into creators and wants one in every postcode
    social-first
    scale
    creator-marketing
    August 25, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Unilever puts half its €8bn marketing budget into creators and wants one in every postcode

    The world's biggest consumer goods company now works with 300,000 creators, transforming the creator model from a niche tactic into a mass production system. What it means for the industry, and what breaks when you scale this fast.

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