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September 3, 2026
•5 min read
Creator economy hits $323bn but 56% of full-time creators still earn below living wage as subscriptions replace sponsorships
The creator economy grew 26.5% to $323.48bn in 2026, yet more than half of full-time creators earn under $44,000. The gap exposes a fundamental shift from brand deals to recurring revenue models, rewriting what sustainable creator income actually looks like.
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