Tag
Analytics
Instagram's Professional Dashboard is free, accurate, and ignored by most creators
The platform hands every creator real-time audience insights, competitive benchmarking, and post-level attribution at no cost. The problem is not access. The problem is that most creators have not opened it in weeks.
The Ultimate Resource Stack: Navigating the Modern Social Media Intelligence Landscape
A practical guide to the resources social media marketers can use to stay informed, plan stronger campaigns and measure results. Explore SocialDay's The Sauce, official platform training, social listening tools and audience research, with a weekly workflow to put them to use.
LinkedIn now tracks out-of-network reach: why B2B marketers finally have the one metric that actually matters
LinkedIn is rolling out a metric that splits post reach into in-network and out-of-network, showing how much of your audience is actually new. For B2B social teams, it's the first time you can tell whether a post broke beyond your existing bubble or just circulated to the same 400 people.
Google Search Console now tracks Instagram, TikTok, YouTube and X as properties
Platform properties, rolling out this week, let marketers measure social traffic from Google Search the same way they've measured websites. It's the clearest signal yet that Google treats social discovery as search, not a side channel.