Tag
ecommerce
Google puts conversational AI inside YouTube ads as Demand Gen bets on friction removal over landing pages
Business Agent for YouTube Ads allows viewers to chat with AI alongside video ads without leaving the viewing context, while one-click experiences arrive for Shorts and Gmail image ads. Google is testing whether removing the hop to a landing page matters more than getting the click.
TikTok Shop hits $23.4bn in US sales, with creators driving three-quarters of revenue
The platform now exceeds Target's online business as the fastest-growing US retailer for the second consecutive year, rewriting the rules of how products reach buyers and who controls the transaction.
Reddit's Shopify integration rolls out globally as platform builds DTC commerce infrastructure
Reddit has opened its Shopify integration to all advertisers globally, automating product catalog syncing and conversion tracking for Dynamic Product Ads. The move positions the platform as a purchase research channel rather than a competitor to TikTok Shop's transaction layer.