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    How to evaluate social commerce technology
    creator-commerce
    ecommerce
    Social Media Tech Stack
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    How to evaluate social commerce technology

    Start with the buyer's journey and the operational systems behind it. A successful checkout depends on stock, fulfilment, service and measurement as well as social content.

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    TikTok Shop hits $23.4bn in US sales, with creators driving three-quarters of revenue
    tiktok-shop
    TikTok
    Social Commerce
    September 1, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok Shop hits $23.4bn in US sales, with creators driving three-quarters of revenue

    The platform now exceeds Target's online business as the fastest-growing US retailer for the second consecutive year, rewriting the rules of how products reach buyers and who controls the transaction.

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    YouTube trains creators to negotiate brand deals as platforms race to formalise creator commerce
    brand-deals
    creator-partnerships
    YouTube
    August 3, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube trains creators to negotiate brand deals as platforms race to formalise creator commerce

    YouTube's five-part Brand Deal Desk series launched in July 2026 signals a strategic shift: platforms are no longer just hosting sponsorships but actively coaching creators to price, pitch, and structure them. The move follows YouTube's expansion of Creator Partnerships infrastructure and arrives as creator commerce matures into a $32 billion industry.

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