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    Instagram Rings rewards creative risk with prestige, not payments, as Meta cuts direct payouts
    September 28, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Instagram Rings rewards creative risk with prestige, not payments, as Meta cuts direct payouts

    Instagram's new physical awards programme honours 25 creators annually for cultural impact rather than follower count, but the timing reveals a platform navigating creator income in reverse.

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