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    YouTube tests burying the dislike button on standard videos as platform quietly dismantles negative feedback signals
    October 21, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube tests burying the dislike button on standard videos as platform quietly dismantles negative feedback signals

    YouTube is testing hiding the dislike button inside the three-dot menu on long-form videos, mirroring the pattern that preceded removal on Shorts. For social marketers, it's another data point disappearing from quality assessment and another reminder that platform feedback systems are built for platform goals, not yours.

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