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    FOX wires creator content straight into ad sales with two SVP hires, signalling how legacy media now values creator IP
    October 19, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    FOX wires creator content straight into ad sales with two SVP hires, signalling how legacy media now values creator IP

    Bryan Thoensen and Kirsten McAuliffe join FOX Creator Studios in newly created SVP roles, but it's McAuliffe's reporting line direct to entertainment ad sales that reveals legacy broadcasters now treat creator-led programming as premium inventory, not a digital experiment.

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