Tag
Content Strategy
The Key to Organic Social Media That Actually Gets Enquiries
Social media marketing is constantly evolving, but the one constant behind it is that real people are selling real things to real audiences. Looking at organic socials through a more soulful, connection-led lens is helping my clients get enquiries on repeat, without sacrificing their authenticity.
Ken Burns brings classroom courses to YouTube as educational content stakes rise
The documentary filmmaker and PBS LearningMedia are putting curriculum-aligned courses on the Ken Burns YouTube channel, starting with The American Revolution. It's a signal of how seriously YouTube now treats educational credibility.
LinkedIn's AI slop button was used over 1 million times in two weeks. Now it's showing creators private warnings
More than one million LinkedIn users flagged content as AI-generated within two weeks of the button's launch. Flagged posts now see 40% fewer views, and the platform has started privately warning creators when their content is marked as inauthentic.
LeBron James launches YouTube golf channel, proving athlete-owned content beats rented reach
The NBA star debuted his official channel with a 90-minute Scotland reunion featuring 2016 Cavaliers teammates. For social media marketers, the move reveals why the smartest athletes are building direct audience relationships instead of relying on platforms they don't control.
What changed in Instagram Stories for 2026 and what it means for social marketers
Instagram quietly evolved Stories this year with features that fundamentally shift how the format works for brands. Here's what actually matters and what you should do about it.
LinkedIn 360Brew kills engagement pods as saves and depth score replace likes in new AI ranking system
Views down 50%, engagement down 25%, and LinkedIn's new 360Brew AI ranking system now penalises engagement pods and surface-level metrics while rewarding saves (5x more reach than likes) and dwell time, fundamentally breaking the tactics B2B marketers used through 2025.
Instagram now de-ranks TikTok reposts by up to 3x as AI fingerprinting forces marketers to rebuild cross-platform workflows
Instagram's 2026 algorithm uses AI fingerprinting to detect and suppress recycled content from other platforms, delivering up to 3x less reach for reposts. The shift ends the era of efficient one-video-everywhere strategies and forces a fundamental rethink of how social media marketers distribute content.
LinkedIn is testing topic-based suggested feeds at Cannes. B2B social teams should pay attention now.
LinkedIn is piloting a new suggested feeds feature with Cannes Lions attendees this week, surfacing posts by topic rather than by network. Backed by a March 2026 LLM algorithm rebuild, it's the most significant organic reach shift on the platform this year, and the implications for B2B social strategy are immediate.
Why LinkedIn Articles Just Got More Important
LinkedIn Articles are quietly becoming one of the most powerful ways to build credibility. They help your ideas travel further, grow a loyal subscriber base, and shape how AI systems understand who you are and what you stand for. In 2026, reputation is built through clear thinking, consistently shared.
Why Creativity Is Crucial in Public Sector Communications
Zander Mills, Corporate Communications Manager, South Yorkshire Fire & Rescue, told us why he wants to encourage brands and organisations - especially in the public sector - to move beyond dull, uninspired messaging and embrace creativity to achieve meaningful results.
The Rule Of No Rules: A Framework For Distinctiveness
Ahead of SocialDay's Social Media Fest 2025, our immersive social media and influencer marketing festival, we're excited to share a new report in collaboration with Marcus Foley, Co-Founder of Tommy; The Rule of No Rules: A Framework for Distinctiveness.