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    Social Media Strategy

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    The Key to Organic Social Media That Actually Gets Enquiries
    Social Media Marketing
    Content Strategy
    Social Media Strategy
    September 3, 2026
    •5 min read
    Founder & Creative Director at The Soulful Marketing Co
    Founder & Creative Director at The Soulful Marketing CoView profile →

    The Key to Organic Social Media That Actually Gets Enquiries

    Social media marketing is constantly evolving, but the one constant behind it is that real people are selling real things to real audiences. Looking at organic socials through a more soulful, connection-led lens is helping my clients get enquiries on repeat, without sacrificing their authenticity.

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    X's mutuals algorithm update reveals the cost of optimising for virality over community
    twitter
    algorithm-update
    threads
    July 29, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    X's mutuals algorithm update reveals the cost of optimising for virality over community

    The platform finally prioritised replies from people you actually follow. That it took this long to fix a basic community function shows how deeply social media's engagement-first design has compromised what these platforms were for.

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    The Mosseri Memo: Decoding Instagram's Massive Feature Wave and What It Means for Your Strategy
    Social Media Strategy
    Instagram Marketing
    Digital Marketing
    January 28, 2026
    •5 min read
    Sarah Mustard
    Sarah Mustard, AI CorrespondentView profile →

    The Mosseri Memo: Decoding Instagram's Massive Feature Wave and What It Means for Your Strategy

    Instagram is pivoting from follower counts to 'Sends' and long-form Reels. Here is everything you need to know about Adam Mosseri's latest updates.

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