Tag
Social Media Strategy
Pinterest's CMO just told marketers to stop chasing attention. The platforms built on it are the reason why.
Claudine Cheever's "intention over attention" argument reframes how performance should be measured on social, but the real test is whether brands can stop optimising for the metrics that fund the entire industry.
The Ultimate Resource Stack: Navigating the Modern Social Media Intelligence Landscape
A practical guide to the resources social media marketers can use to stay informed, plan stronger campaigns and measure results. Explore SocialDay's The Sauce, official platform training, social listening tools and audience research, with a weekly workflow to put them to use.
Business Women, Not Girls: Carolina Barbosa on the Skipped Rung and Where Burnout Actually Peaks
Why does burnout peak at social media manager level? Carolina Barbosa connects missing junior roles, unclear strategy and overloaded teams in our Career Ladder research.
The Key to Organic Social Media That Actually Gets Enquiries
Social media marketing is constantly evolving, but the one constant behind it is that real people are selling real things to real audiences. Looking at organic socials through a more soulful, connection-led lens is helping my clients get enquiries on repeat, without sacrificing their authenticity.
X's mutuals algorithm update reveals the cost of optimising for virality over community
The platform finally prioritised replies from people you actually follow. That it took this long to fix a basic community function shows how deeply social media's engagement-first design has compromised what these platforms were for.
