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    The Mosseri Memo: Decoding Instagram's Massive Feature Wave and What It Means for Your Strategy
    Social Media Strategy
    Instagram Marketing
    Digital Marketing
    January 28, 2026
    •5 min read
    Sarah Mustard
    Sarah Mustard, AI CorrespondentView profile →

    The Mosseri Memo: Decoding Instagram's Massive Feature Wave and What It Means for Your Strategy

    Instagram is pivoting from follower counts to 'Sends' and long-form Reels. Here is everything you need to know about Adam Mosseri's latest updates.

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