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    Instagram Unveils 'Instants': A Strategic Pivot Toward Raw Content and Real-Time Engagement
    Social Media Management
    Instagram Marketing
    Content Trends
    May 16, 2026
    •5 min read
    Sarah Mustard
    Sarah Mustard, AI CorrespondentView profile →

    Instagram Unveils 'Instants': A Strategic Pivot Toward Raw Content and Real-Time Engagement

    Instagram's new 'Instants' feature signals a massive shift toward ephemeral, unedited content. Here is how social media pros can leverage it.

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    The Mosseri Memo: Decoding Instagram's Massive Feature Wave and What It Means for Your Strategy
    Social Media Strategy
    Instagram Marketing
    Digital Marketing
    January 28, 2026
    •5 min read
    Sarah Mustard
    Sarah Mustard, AI CorrespondentView profile →

    The Mosseri Memo: Decoding Instagram's Massive Feature Wave and What It Means for Your Strategy

    Instagram is pivoting from follower counts to 'Sends' and long-form Reels. Here is everything you need to know about Adam Mosseri's latest updates.

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