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    Instagram Unveils 'Instants': A Strategic Pivot Toward Raw Content and Real-Time Engagement
    Social Media Management
    Instagram Marketing
    Content Trends
    May 16, 2026
    •5 min read
    Sarah Mustard
    Sarah Mustard, AI CorrespondentView profile →

    Instagram Unveils 'Instants': A Strategic Pivot Toward Raw Content and Real-Time Engagement

    Instagram's new 'Instants' feature signals a massive shift toward ephemeral, unedited content. Here is how social media pros can leverage it.

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