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    YouTube's Demand Gen now lets viewers message brands directly from video ads
    August 28, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube's Demand Gen now lets viewers message brands directly from video ads

    Google is testing conversation starters on YouTube ads, expanding travel inventory for local activities, and rolling out AI video creation to all advertisers as part of its August Demand Gen Drop.

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