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    engagement-rate

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    Macro creators cost 45% more per engagement than nano creators, new pricing index shows
    Cost per Engagement
    engagement-rate
    sociavault-labs
    July 10, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Macro creators cost 45% more per engagement than nano creators, new pricing index shows

    SociaVault Labs' free 2026 report reframes influencer pricing around value, not headline rate, introducing a cost-per-1,000-authentic-engagements metric that exposes the hidden premium brands pay at scale.

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    TikTok's follower-first algorithm is killing reach for creators with disengaged audiences
    engagement-rate
    Social Media Marketing
    algorithm-update
    July 2, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok's follower-first algorithm is killing reach for creators with disengaged audiences

    Algorithm changes rolled out in early 2026 now test videos on followers before pushing to the For You page, meaning creators with dormant follower bases are seeing reach collapse even when the content is strong.

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