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    Cost per Engagement

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    Macro creators cost 45% more per engagement than nano creators, new pricing index shows
    Cost per Engagement
    engagement-rate
    sociavault-labs
    July 10, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Macro creators cost 45% more per engagement than nano creators, new pricing index shows

    SociaVault Labs' free 2026 report reframes influencer pricing around value, not headline rate, introducing a cost-per-1,000-authentic-engagements metric that exposes the hidden premium brands pay at scale.

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    I use an adapted version of CPE - and maybe you should too
    Cost per Engagement
    Paid Social Metrics
    February 4, 2026
    •5 min read
    B
    Brithney Daley, Digital Analyst at BrewView profile →

    I use an adapted version of CPE - and maybe you should too

    Cost per Engagement can be a little..... misleading. Why? Well it treats all engagements as the same - when they're not. This article proposes an adapted formula that you could be using instead.

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