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    YouTube revamps channel memberships for microdramas as views pass 6.5 billion and APAC growth hits 70%
    Social Media Marketing
    vertical-video
    channel-memberships
    October 28, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube revamps channel memberships for microdramas as views pass 6.5 billion and APAC growth hits 70%

    YouTube is rebuilding the membership experience for episodic Shorts after microdramas surpassed 6.5 billion views in the first half of 2026. The shift gives creators a subscription path that competes with microdrama apps charging viewers per episode.

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