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super-fan
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September 24, 2026
•5 min read
TikTok's Super Fan replaces Live Subscriptions, forcing creators to justify recurring value at a fixed price
The platform has split monetisation into two streams: Super Fan for live creators at $9.99 monthly, and Subscription for non-live content. Existing subscribers on lower tiers face a pricing jump, and creators must rethink what sustains a monthly commitment.
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