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    Instagram pushes into the living room as TV app tests horizontal video and episodic series
    September 10, 2026
    5 min read
    Sarah Mustard
    Sarah MustardView profile →

    Instagram pushes into the living room as TV app tests horizontal video and episodic series

    Samsung TV launch extends reach to most US connected devices, while casting, Stories on TV, and plans for longer creator formats signal Instagram's bet on shared, lean-back viewing rather than mobile scrolling.

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