Tag
attribution
Substack's new lists feature turns curation into infrastructure as platform hands creators their own attribution data
The newsletter platform is giving curators traffic attribution for every creator they recommend, exposing the economics of discovery while readers can now save and follow themed lists like they would a publication.
Pinterest's CMO just told marketers to stop chasing attention. The platforms built on it are the reason why.
Claudine Cheever's "intention over attention" argument reframes how performance should be measured on social, but the real test is whether brands can stop optimising for the metrics that fund the entire industry.
WhatsApp's in-app browser for iPhone kills the last link-tracking signal brands could see
The move from business-only to all links closes the attribution gap that third-party tools were built to fill. For brands sending WhatsApp campaigns, the change removes the one remaining path to match clicks to conversions.
Snapchat hands campaign bidding to advertiser measurement partners as Unified Attribution cuts app acquisition costs 26%
Snapchat is now letting AppsFlyer and Adjust control how campaigns are optimised, not just how they're measured. The global rollout closes a gap that has cost app marketers millions in misaligned data and wasted spend.
LinkedIn expands B2B ad tracking with SHA256 IP matching and predictive audience IDs
Mid-July API updates introduce hashed IP address matching for Conversions API and read-only predictive audience identifiers, as LinkedIn builds server-side infrastructure to bypass browser-based attribution loss.