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    Do you need specialist social advertising software
    digital-advertising
    advertising-tools
    Social Media Tech Stack
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Do you need specialist social advertising software

    Native advertising platforms can be enough. Specialist tools earn their place when they solve demonstrated problems with scale, creative production, coordination or reporting.

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    Meta is set to overtake Google in global ad revenue for the first time. Here's what it actually means for social media marketers.
    instagram-reels
    digital-advertising
    ad-revenue
    July 1, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Meta is set to overtake Google in global ad revenue for the first time. Here's what it actually means for social media marketers.

    Emarketer projects Meta will pull in $243bn in ad revenue this year versus Google's $239bn, ending Google's unbroken reign at the top of digital advertising. The numbers are a forecast, not yet a result, but the trajectory behind them should reshape how marketers think about where budgets go next.

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