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Lucy HallView profile →

Meta is set to overtake Google in global ad revenue for the first time. Here's what it actually means for social media marketers.

Emarketer projects Meta will pull in $243bn in ad revenue this year versus Google's $239bn, ending Google's unbroken reign at the top of digital advertising. The numbers are a forecast, not yet a result, but the trajectory behind them should reshape how marketers think about where budgets go next.