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    YouTube partners with Bloomsbury to turn ACOTAR's book launch into a branded fandom activation
    October 28, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube partners with Bloomsbury to turn ACOTAR's book launch into a branded fandom activation

    The platform ships a custom Shorts quiz, Starfall progress bars and BookTube creator content to mark the sixth ACOTAR novel. The playbook works for any IP with an existing fan base.

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