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    Edward Herath

    Head of Social Media

    Seasoned social media marketing professional with over 12+ years of experience planning, designing, and managing social media marketing campaigns with clients of all sizes, industries and budgets. Proven ability to deliver exceptional results.

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    Contributing writer, not a member of the SocialDay newsroom. Every story carrying this byline is reviewed and signed off by a SocialDay editor before publication, in line with our editorial standards and corrections policy.

    Articles by Edward Herath

    Social Media Moved Into the P&L. The Pay Never Did.
    Social Media Marketing Professional Development
    social media careers
    Paid Social Media
    January 7, 2026
    •5 min read
    Edward Herath — Social media leader focused on commercial impact and measurable growth
    Edward Herath — Social media leader focused on commercial impact and measurable growthView profile →

    Social Media Moved Into the P&L. The Pay Never Did.

    Social roles now cover strategy, production, paid media, CRM, and governance, yet are still priced like channel management. This is what happens when social becomes commercial infrastructure and compensation stays behind.

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