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    Making Every Pound Count: The Paid Social Lessons from Inside the UK's Biggest Charities
    Paid Social Media
    Charity
    May 13, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Making Every Pound Count: The Paid Social Lessons from Inside the UK's Biggest Charities

    Ellie McGuigan, Senior Paid Social Manager at Cancer Research UK, on the reality of brand-side paid social, the Andromeda update, and why human judgment still wins.

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    How Can Charity Comms Connect With Younger Audiences?
    Charity
    April 17, 2025
    •5 min read
    Lydia Woellwarth
    Lydia WoellwarthView profile →

    How Can Charity Comms Connect With Younger Audiences?

    Charities are rethinking how they show up online. By sharing authentic, human experiences, they're driving deeper engagement and lasting impact. Tom Fishenden, Freelance Charity Communications Consultant, explores charity communications and how good causes can be championed through creative approaches.

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