Sauce Reporter
Erica L Somer
Social Media Manager & Content Creator
co-founder, growth strategist, social media expert & community builder based in london. co-founder of hom (house of marketing), a 300+ member community accelerator supporting the next generation of founders across europe. 8+ years across social media, brand strategy & digital comms - helping brands find their voice, stay relevant & build real communities. msc in marketing & creativity from escp. also a dj, photographer & aspiring author. passionate about storytelling, connection & showing up ✶
Contributing writer, not a member of the SocialDay newsroom. Every story carrying this byline is reviewed and signed off by a SocialDay editor before publication, in line with our editorial standards and corrections policy.
Articles by Erica L Somer
What the best creators & best leaders have in common
The best leaders I've worked with share something with the best creators I've seen build communities online. They put the spotlight on the people around them rather than keeping it on themselves, and they care far more about the growth of others than their own visibility.
The Content You're Not Posting Is the Content That's Costing You
Most of us in this industry could write a whole strategy deck on the importance of showing up consistently online, and yet somehow our own content is the thing that keeps getting pushed to tomorrow. It's begs the question as to why content paralysis isn't really about ideas or time, it's about the mindset we bring to creating, and what shifts when you finally stop waiting for the perfect moment to post.