Tag
authenticity
Instagram's algorithm now rewards single-take content over polished posts
A truck driver's lip sync hit 336 million views in a week, proving Instagram's distribution weight has flipped toward low-production content. Brands still relying on high-production posts are ceding reach to competitors who moved to scrappy formats months ago.
What the best creators & best leaders have in common
The best leaders I've worked with share something with the best creators I've seen build communities online. They put the spotlight on the people around them rather than keeping it on themselves, and they care far more about the growth of others than their own visibility.
The Content You're Not Posting Is the Content That's Costing You
Most of us in this industry could write a whole strategy deck on the importance of showing up consistently online, and yet somehow our own content is the thing that keeps getting pushed to tomorrow. It's begs the question as to why content paralysis isn't really about ideas or time, it's about the mindset we bring to creating, and what shifts when you finally stop waiting for the perfect moment to post.