Sauce Reporter
Luan Wise
Marketing Consultant
Luan Wise is a seasoned marketing practitioner with 25 years of experience across agency, client-side, and consultancy roles. She is a chartered marketer and Fellow of the Chartered Institute of Marketing (FCIM). Alongside her consultancy business, Luan has trained thousands of business professionals worldwide through keynote talks, open social media training courses, and in-house programmes.
Contributing writer, not a member of the SocialDay newsroom. Every story carrying this byline is reviewed and signed off by a SocialDay editor before publication, in line with our editorial standards and corrections policy.
Articles by Luan Wise
The Psychology Behind the Scroll: Theories That Shape Social Media Success
What drives people to stop scrolling and engage with your content? In this post, Luan Wise explores 11 psychology theories that can shape social media success. Drawing on her book with Dr Tom Bowden-Green, Marketing and Understanding Customer Behaviour with the ABC Approach, Luan explains how understanding human behaviour can transform your campaign planning, content creation, and community management. Watch the webinar replay and put the theory into practice.