Social media glossary

KPI (Key Performance Indicator)

A measurable value used to evaluate the success of a social media strategy against its objectives. KPIs should be tied to business goals and chosen before campaigns begin. Common KPIs include engagement rate, reach, CTR, and conversion rate.

Measurement
Strategy

Related terms

Brand Awareness
Dark Social
Organic Reach
ROI (Return on Investment)
Vanity Metrics
Algorithm

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