Social media glossary

ROI (Return on Investment)

A measure of the financial return generated relative to the cost of a social media investment. Calculating true ROI requires attributing business outcomes to social media activity.

Formula: (Revenue from Social - Cost of Social) / Cost of Social x 100

Measurement
Strategy

Related terms

Brand Awareness
Dark Social
KPI (Key Performance Indicator)
Organic Reach
Vanity Metrics
Algorithm

More SocialDay reference guides

The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
Social Media Job Titles GuideEvery social media role explained, from executive to Global Head of Social, with how each title maps across business functions.
Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
Salary ReportPay benchmarks by role, seniority and market across social and creator teams.