Social media glossary

Vanity Metrics

Data points that appear impressive on the surface but do not correlate meaningfully with business outcomes. Classic examples include total follower count and raw impression numbers when viewed without context.

Measurement
Strategy

Related terms

Brand Awareness
Dark Social
KPI (Key Performance Indicator)
Organic Reach
ROI (Return on Investment)
Algorithm

More SocialDay reference guides

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Social Media Job Titles GuideEvery social media role explained, from executive to Global Head of Social, with how each title maps across business functions.
Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
Salary ReportPay benchmarks by role, seniority and market across social and creator teams.