Mid Level • Stage 2-3: Running channels to Owning strategy
Community Manager
The Community Manager is the human voice of a brand on social media, responsible for building, engaging, and moderating online communities. This role is distinct from a Social Media Manager: the focus is on relationships and conversation rather than content strategy or publishing.
- Experience
- 1-4 years
- Reports to
- Social Media Manager or Head of Community
- Seniority
- Mid Level
Responsibilities
- Responding to comments, DMs, and reviews
- Proactive community engagement and outreach
- Moderating discussions and handling escalations
- Identifying and nurturing brand advocates
- Reporting on community sentiment and themes
Skills employers ask for
- Communication
- Empathy
- Crisis handling
- Brand knowledge
- Conflict resolution
- Sentiment analysis
How Community Manager compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other mid level roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.