Mid Level • Stage 2-3: Running channels to Owning strategy
Social Media Copywriter
Also advertised as: Social Copywriter, Digital Copywriter (Social)
The Social Media Copywriter specialises in writing for social channels, crafting captions, scripts, ad copy, community responses, and campaign messaging. This is a specialist creative role at the intersection of brand strategy and creative writing.
- Experience
- 2-4 years
- Reports to
- Social Media Manager or Creative Director
- Seniority
- Mid Level
Responsibilities
- Writing captions, headlines, and CTAs for all platforms
- Scripting video and podcast content
- Developing ad copy for paid social campaigns
- Maintaining brand voice consistency
- A/B testing copy variations
Skills employers ask for
- Creative writing
- Brand voice
- Platform knowledge
- Ad copywriting
- SEO basics
- Editing
How Social Media Copywriter compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other mid level roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.