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    Mid Level • Stage 2-3: Running channels to Owning strategy

    Social Media Manager

    Also advertised as: The most common title in the profession

    The Social Media Manager is the most prevalent role in the profession. A Social Media Manager owns the day-to-day strategy and execution for a brand's social channels, balancing content creation, community management, reporting, and increasingly paid social oversight.

    Experience
    2-5 years
    Reports to
    Senior Manager, Strategist, or Director
    Seniority
    Mid Level

    Responsibilities

    • Developing and executing social media strategy
    • Content planning, creation, and publishing
    • Community management and brand reputation
    • Analytics reporting and performance optimisation
    • Managing relationships with agencies and creators
    • Collaborating with marketing, PR, and design teams
    • Managing or mentoring coordinators

    Skills employers ask for

    • Strategy development
    • Copywriting
    • Analytics & reporting
    • Community management
    • Content planning
    • Basic paid social
    • Stakeholder management
    • Team coordination

    How Social Media Manager compares to other titles

    These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.

    Other mid level roles

    Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.

    More SocialDay reference guides