Tag
dark-social
WhatsApp's new group features hand moderation power to brands stuck in private channels
WhatsApp rolled out poll upgrades, @all mentions, and spin-off groups on 4 August. The angle everyone's missing: these aren't consumer convenience features. They're moderation and coordination tools for the dark social economy that marketing teams are already running but can't properly manage.
WhatsApp's Latest Features Are About Where You Work, Not Just Where You Chat
Meta's newest WhatsApp updates signal a strategic shift: the platform isn't chasing features, it's following the messy, multi-device reality of how professionals actually live. For social media marketers, that context changes everything.
Instagram Instants turns ephemeral sharing private (and why that's the anti-Reels move)
Instagram launched Instants last month, a disappearing photo feature designed for private, unedited moments. At a time when every other update pushes reach and performance, this is the quiet bet on intimacy over impressions.
Heineken's WhatsApp Bot Just Won the Social & Creator Grand Prix. Here's the System Behind It.
At Cannes Lions 2026, Heineken took the industry's top social prize for turning irritating voice notes into free pints. The mechanic is deceptively simple. The strategic logic behind it is one every social team should interrogate.