Skip to main content

    Tag

    sponsored-snaps

    Snapchat brings Dynamic Product Ads into Chat as platform tests how far commerce can push into private messaging
    September 14, 2026
    5 min read
    Sarah Mustard
    Sarah MustardView profile →

    Snapchat brings Dynamic Product Ads into Chat as platform tests how far commerce can push into private messaging

    Catalog ads are now live in the inbox used by 85% of Snapchatters. The move turns private messaging into a commerce surface and raises the question every platform will have to answer: where does helpful cross into intrusive?

    Read full article