Senior Level • Stage 3-4: Owning strategy to Leading the function
Paid Social Manager / Specialist
Also advertised as: Paid Social Lead, Social Advertising Manager
The Paid Social Manager is a specialist role focused entirely on paid social media advertising, including campaign planning, audience targeting, budget management, creative testing, and performance optimisation across Meta, LinkedIn, TikTok, Pinterest, and other paid channels.
- Experience
- 3-7 years
- Reports to
- Head of Performance or Social Media Director
- Seniority
- Senior Level
Responsibilities
- Paid social campaign planning and execution
- Audience targeting and segmentation strategy
- Budget allocation and ROAS optimisation
- Creative briefing and A/B testing
- Attribution and performance reporting
- Platform-specific best practice management
Skills employers ask for
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads
- Audience targeting
- Budget management
- Data analysis
How Paid Social Manager / Specialist compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other senior level roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.