Senior Level • Stage 3-4: Owning strategy to Leading the function
Senior Social Media Manager
The Senior Social Media Manager takes on broader strategic ownership and team leadership responsibilities. They are typically responsible for multi-channel strategy, cross-functional collaboration, more complex reporting and attribution, and mentoring junior professionals.
- Experience
- 4-7 years
- Reports to
- Social Media Director or Head of Social
- Seniority
- Senior Level
Responsibilities
- Owning multi-channel social media strategy
- Managing a team of managers and coordinators
- Leading cross-functional campaigns
- Advanced analytics, attribution, and ROI reporting
- Budget management and agency oversight
- Stakeholder presentations and senior communications
Skills employers ask for
- Multi-channel strategy
- Team leadership
- Advanced analytics
- Budget management
- Stakeholder comms
- Campaign management
How Senior Social Media Manager compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other senior level roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.