Senior Level • Stage 3-4: Owning strategy to Leading the function
Social Media Analyst
The Social Media Analyst specialises in data collection, measurement, and insight generation. This role translates raw social media data into actionable recommendations for strategy and creative teams.
- Experience
- 2-5 years
- Reports to
- Social Media Director or Insight Manager
- Seniority
- Senior Level
Responsibilities
- Social listening and monitoring
- Performance reporting and dashboard management
- Competitor and sentiment analysis
- Trend identification and insight generation
- Attribution modelling and ROI analysis
Skills employers ask for
- Social listening tools
- Excel / Sheets
- Data visualisation
- Sentiment analysis
- Platform analytics
- Storytelling with data
How Social Media Analyst compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other senior level roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.