Senior Level • Stage 3-4: Owning strategy to Leading the function
Social Media Strategist
The Social Media Strategist is a senior specialist role focused primarily on strategy development and audience insight, rather than day-to-day execution. Strategists design the frameworks, channel plans, and measurement approaches that others execute against.
- Experience
- 4-8 years
- Reports to
- Director or Head of Marketing
- Seniority
- Senior Level
Responsibilities
- Developing comprehensive social media strategies
- Audience research and persona development
- Competitive benchmarking and landscape analysis
- Channel selection and investment recommendation
- Measurement framework design
- Presenting strategy to senior stakeholders
Skills employers ask for
- Strategic thinking
- Audience research
- Data analysis
- Competitive intelligence
- Presentation skills
- Business acumen
How Social Media Strategist compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other senior level roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.