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    YouTube rolls out global Trends page for Shorts and comment search as creators become 'the new studios'
    July 17, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube rolls out global Trends page for Shorts and comment search as creators become 'the new studios'

    The platform repositions creator content as studio-quality programming with new discovery and moderation tools launched globally in July 2026, as CEO Neal Mohan declares the end of dismissing creators as "simply UGC".

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