Tag
engagement-metrics
Reddit's 15-second video ad goal is built for messages that take longer to land
The new optimisation option rewards watch time over raw views. Brands running trailers, demos and testimonials now have a billing structure that reflects the full message, not just the opening seconds.
YouTube Shorts ditches thumbs down for hearts: what the feedback shift means for creators
YouTube replaced binary like/dislike buttons with a heart icon and granular "Not Interested" controls in early July 2026. The change isn't cosmetic: it's a bet that clearer feedback signals will sharpen the algorithm and tell creators what dislikes never could.
Instagram's DM share signal now drives 3 to 5 times more reach than likes
The platform has fundamentally rewritten what 'engagement' means. Confirmed by Adam Mosseri in January and still the dominant signal in July 2026, DM shares dictate non-follower reach, forcing brands to rethink every piece of content.
YouTube's Top Fans feature gates videos behind engagement, not payment
YouTube is testing a distribution option that restricts videos to the top 1% of a channel's most engaged viewers. Unlike memberships or Patreon, access is determined by watch time and interaction, rewarding attention instead of money.